Enjoying the experience of buying fashion doesn’t equal being a lover of fashion…well most of the time.

One thing i see quite often that truly grinds my gears is the equivocation of the experience of buying clothes or anything that is supposedly fashionable into the idea that you love fashion and what it stands for.

First of all i would like to say i understand that the perverse nature of fashion leans towards being something which is not defined, held down or absolute. The nature of fashion is beyond that, i will get on to that nature.

What i am talking about this instance is this idea that the love of buying clothes and anything fashionable is the same of what loving fashion is, let me explain this through an analogy. Many of us enjoy cars, especially fast and luxurious ones, now lets imagine you got the chance to buy one, the experience of going to the dealer and having the ability to choose the colour, seat lining and what shade of brown you want on you’r dashboard. Finally bringing the car home, you go out and drive it and love it. You carry on loving it driving it around, looking at others and comparing how superior you car is. Now for many of us, this would remain a constant. Many of us wouldn’t turn around and go, we love the mechanics of the car, engineering ferocity that it has, how one was built then stating the want to go into the car industry, sure i am not speaking for everyone as for a small percentage of buyers this may become the case, rather i am talking about someone instead of going into the background of it all, would just want another car which is faster and more luxurious.

As many of us, we forget the background of these sorts of creations, fashion being the same, the amount of work that has to go in, the shear amount of trial and error, repetitiveness and working over hours , with little reward. and this is not even a percentage of it all, the image, the vision the context in which the clothes or brand is centred around.

Fundamentally what i am trying to get is that fashion isn’t just simply the buying experience, many students who venture in to the study of fashion realise this, it isn’t all glitz and glam, granted this is what it seems and there is certainly an element, but the fashion world is far beyond just that and for a person to truly call themselves a fashion lover in my eyes is someone who sees far beyond the image that fashion seems to present and understand the multiple levels fashion is.

If you believe that fashion can be and is equivocal to simply the act of buying and everything that coincides with the pleasure of purchasing provides is central to fashion, as this is the force that beckons the fashion industry. I would say that you are placing materialism on the same plateau as fashion, reducing fashion to simply a form of business, a means of selling combinations of materials for profit. You might say stating fashion in this way is wrong as it is so much more, well this is the point i am providing with the people who think they know when they say they love the fashion industry and what to be apart of it. As the standpoint that fashion is vain and is just a creation of the capitalistic machine to create class divisions and subjugate us to differences and separation, one must view this as naive and not fully informed, sames goes with the point i’m trying to make.

What i wanted to accommodate in this writing was fashion isn’t simple, buying ‘fashionable’ items over the counter shouldn’t be the pretext for you to call yourself someone who is a lover of fashion and by no means, i would like to stress is that people who like fashion and would call themselves fashion lovers aren’t real or not good enough, all i am trying to state is that we must value what fashion is, the glitz the glam but also the scrutiny that is the backstage of it all, i want people to know the ins and outs not just the ability of buying items with a affectionate nature believers that they love all that fashion has to offer as the reality there is a lot to know, the beautiful and the ugly, but please look into it all and then with enough knowledge you can truly call yourself a lover of fashion.


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