• Pink shirt


With the explosion of pink in the men’s market, this summer is sat to be one where bright colours will not only look great with the sun but with an exuberant touch.

A simple pink shirt just as a white can act as a complimentary touch to any summer themed outfit, pink shirt, light blue shorts and some white shoes you are sorted!

  • Ray Bans


This may be seen as coddling to a certain brand but Ray ban is the stand-up face of sunglasses the simple tag on the side of the shade is noticed worldwide, renowned for their great pieces. One of them being the mighty wayfarer from its creation way back in 1956 they have carried on the legendary piece, a piece which will always, every summer season a must have on any beach and a protective shield against the sun.

  • Rounded brimmed baseball cap


Forget about snap backs and even 6 panels while you’re at it because the classic brimmed cap has made a comeback from what can only be called the grave! Recent innovations from the likes of ‘Gianni Mora’ bringing back the cap with a simple touch has caused echoes after celebrities such as Wiz Khalifa have given it the momentum.

The Ralph Lauren cap which features the brimmed aspect which was previously seen as piece for the senior demographic is being transformed to compulsory piece for this summer. A classic hat and the touch of the embroidered logo add a drop of style which complied with a brand less outfit give the subtle but fine look which is simply summed up with the cliché ‘less is more’ .


Pink, a colour that has always been that has represented fun playful vibe and always been labelled a ‘girls’ colour from the day babies are born, colours are said to portray a gender indication, most popular of course being blue and pink. Blue for boys and pink for girls.

With the past haven set in these concrete views on gender and what constructs that idea, times have changed and with a drive for more liberal steps to progress the world, even colour and what it brings to the table has to be questioned.

The beauty of fashion and what why i fell in love with it is that its the first to make radical changes, if its men wearing dresses or even Rick Owen’s Penis show, its open to question the worlds views on what seems to be fixated things.

The term androgyny come to mind with tackling the colour of pink, as the combination of masculine and feminine characteristics may be soon to be attributed with the colours pink and blue in time to come where maybe the gender specification will be completely neutral, something to look forward to in the eyes of equality and eradicating old dogma.

Evidence to suggest this androgyny can be seen through this summer/spring season, with the brand ‘Supreme’ a skating brand which portrays a different culture offering to youth has seen that the most popular to colour option that has sold out the fastest has been pink. This brings hope to many as if the the seemingly youth are involved with changing certain attitudes in fashion, what is there to say that this could have a correlation with general social views.

What i am trying to suggest that the seemingly feminine colour that is pink has now unlocked the door to allow any one female or even male to do something which 20 years ago may have been seen as ‘gay’. Recent events such as the high profile Bruce Jenner changing his identity to Caityn Jenner is doing massive to the freedom to explore the worlds offering not only in the clothes that you wear but as the person who you want to be from the heart.

Kanye west the infamous rapper, designer and all round showman who has collaborated with Adidas has announced the Yeezy Boost 350, after the heavily decorated Yeezy boost 750 release on June 27th, speculation was placed on when the 350’s would be making their debut. Now the time has come, as 27th June they will be released globally.

Kanye’s produce has always been hot demand and been a quick sell out, but now Kanye west wanting to ward out to the larger spectrum of high end fashion lovers the thought that the stock may be increased and easily available can be a possibility, with the rumoured stock list showing a whole load of stockers there odds are in the customers favours.

Since the Yeezy season 1 showcase the Yeezy 350 has been compared to the Nike Roshe calling it the ‘cheap man Roshe’ this negative attitude is damaging considering the price tag to be $200. There is no doubt that Kanye’s followers will be out in force to grab their hands on them. More can’t be said until the shoe has been released and reviews have been consummated.

North America
adidas Flagship (NYC, Chicago, Los Angeles)
ACD Gallery
Addict Miami
Bows And Arrows
Champs Sports
City Gear
East Dane/Shop Bop
Extra Butter
Foot Locker
Finish Line
Jimmy Jazz
Kicks USA
Kick Sole Provider
Livestock Canada
Major DC
Moe’s Sneaker Spot
Nice Kicks
Opening Ceremony
Pac Sun
Packer Shoes
Puffer Reds
Roc n Sole
Roden Grey
RSVP Gallery
Shelmar/The Vault
Shiekh Shoes
Shoe City
Shoe Gallery
Shoe Palace
Sneaker Junkies
Social Status
Uptown Miami

End Clothing
Foot Locker EU
Foot Patrol
JD Sports
Sivas Des Calzo
Slam Jam
Voo Store

adidas Flagship Stores (Apgujung, Myungdong, Hondae, Itaewon, Gwangju)
10 Corso Como (South Korea)
Beaker (South Korea)
Boontheshop (South Korea)
Galleria West (South Korea)
Kasina (South Korea)
Limited Edt (Singapore)
Invincible (Taiwan)

adidas Originals (Chadstone, Emporium)

Cabinet Noir
Foot Locker
Highs And Lows
Incu Mens
Republique Boutique
Up There Store

The Stan smiths are shoes not to be messed with, a history dating back to the 1960’s they preserve sense of the past and all the pleasure the shoe brought to its tennis days. This and also keeping a contemporary fit which sits softly on the minimalistic and calm design.

With summer nearly reaching its peak the Stan smiths have took a foreseeable leap onto front stage, with multiple recantations appearing, the different colors and materials offer an incredible variety to make sure your Stan smith are perfect with whatever the look you are after. This in correlation with the simplicity offer the Stan smiths to be an all rounded shoe which can be used for pretty much any case and scenario.

With the large array of possibilities the shoe allows the threats of opposition start to appear, arguing that the ‘jumping on the band wagon’ mob mentality has made the Stan smiths ‘played out’. This has been prevalent opinions on array of forums.

Nevertheless this sort of views are not to surprising with the clear popularity of the shoes. Certainly a safe bet but carrying a sense of class and style. With the shoe have been worn by celebrities such as Kanye west, it’s no wonder that that the shoe holds a weight in the sneaker and also the fashion game.

Overall this post is not only to praise the Stan smiths but also to highlight the fact that despite a small percentage have an issue with the form of the shoe being ‘bulky’ or wide the low top shoe offers such diversity in the process of choosing what to wear. This being one of the many reasons it is a must buy, the white offering for the main line shoe has a leather surface, despite the lack of quality it defiantly holds its self well.

This being with knowledge of the price of the shoe, being a low to mid-range shoe it is worthy of its price tag, in addition to the mass produced Stan smiths there is the offering of the Raf Stan Smiths which are of a significantly increased price point is compensated with a heightened degree of quality and the label of Raf Simons. This being popular and regarded as a higher end piece of fashion due to its designer accomplice.

What the Stan smiths offer is not only a well-rounded shoe but something which holds its own in comparison with more expensive and popular shoes such as common projects and leather canvases. With a choice of styles and even the choice of designer collaboration the like of Raf Simons and Pharrell Williams. All making the Stan smith a must have summer shoe, there’s a reason it is Adidas all-time best selling shoe with 40 million pairs sold!